Think Social – Person to person marketing online

Social media is no longer a novelty, but an essential global shift that needs to be considered in all our branding strategies.

VERY IMPORTANT: There may be quite a few differences between you and your target market, including the way they use social media. While evaluating this document it is very important to remember that there is a large and growing portion of the population actively involved in the social media shift, even if you may not be. And, with Think Social you don’t have to be.

Less than 8 months ago I would have recommended a company blog and online media release campaign as the only essential business applications of social media. However, now my professional viewpoint has completely changed.

Social media is not hard, but it can be complicated to develop an effective strategy for your business. This is because of the huge assortment of options currently available. It is not just about Twitter, LinkedIn, MySpace or Facebook, YouTube or blogging. It is about having an intelligent and effective strategy to make your organisation more human and less like just another corporate machine.

There are a number of important key benefits, summarised in the post below, to be gained through social media that you need to consider for your organisation right now, whatever your industry. Naturally, some will appear instantly more valuable to you than others. I would love the opportunity to reveal more about these key points, and others, and how your business will benefit from them. Once you are aware of all the benefits, my team and I will create an effective social media strategy, tailored specifically to you and your organisation’s needs.

…continued: The key benefits from social media for your business

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Manage Your Online Brand Reputation

People are (or should be!) talking about your brand online right now, and social media gives you the ability to listen and be involved in the conversation directly.

Generate Business Leads

Create brand advocates & advisors by keeping them active with frequent contact. Be where your audience is and expand your database. Create online brand communities who will continue to market you to the web.

Be a Knowledgeable Leader

Be seen as the leading edge in your industry and share your perspective and expertise. Learn of new developments as and when they happen around the world. Monitor what your market is really thinking and saying about your competitors.

Customer Service

Respond to your client’s and potential client’s queries live and direct, either publically or privately depending on the impression you wish to make.

Client Relationship Management

Open a reliable and approachable channel of communication (daily, hourly, etc.) with your clients and prospects with the view to start conversations about your services or products.

Secure your Social Media Identity

Similar to branding through domain names. Have you secured all your social media profiles?

Display Business Intelligence

Social media trades traditional media spend for labour cost. By activating your social media strategy you will be seen as maximising your existing expenditure (staff) which in this economic climate is critical.

Measure and Report

What marketing methods offer such clear linked metrics? The answer can only be obtained online.

Recruitment

Create an online identity that can attract likeminded people into your organisation.

…continued: How Think Social can help your business

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