• 58% of businesses saw a drop in marketing costs by moving to social marketing
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  • There are 2 million companies on LinkedIn
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  • 42% of companies have acquired a customer through Twitter
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  • One in three small businesses are now using social media
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  • 89% of Australian internet users visit social networks every month
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  • 4 out of 5 internet users visit social networks and blogs
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  • 38% of CEOs label social media a high priority
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