- 58% of businesses saw a drop in marketing costs by moving to social marketing
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- 40% of companies admit to having no training or governance of social media
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- 71% of internet users say blogs affect their purchasing decisions
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- Companies that blog have 55% more website visitors than those that don’t.
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- There are 2 million companies on LinkedIn
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- 42% of companies have acquired a customer through Twitter
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- One in three small businesses are now using social media
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- 89% of Australian internet users visit social networks every month
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- 4 out of 5 internet users visit social networks and blogs
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- 38% of CEOs label social media a high priority
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